53rd Karlovy Vary International Film Festival
The 53rd year’s visuals suddenly returned to a simple typography, which builds on nostalgia for the celluloid at the first sight, or more generally, for the analog. In his classical game of upgrading and ironizing any graphic cliché, Marek Pistora artfully hid the number 53 in the main visual in the infamously overused film perforation. The indented typeface, evoking the original interior design of the Thermal Hotel by Věra and Vladimír Machonin, felt acutely contemporary and offered a varied use on the ever expanding but traditionally scarce festival merchanidising – here, for example, kid’s t-shirts playing with film set job titles. The opening film, The Loves of a Blonde by the late Miloš Forman, was projected from 35 mm film strip. A coincidence?
2018 Marek Pistora, Aleš Najbrt
Production estimated up to 14 days, the possibility of printing sizes S to XL
price 400 CZK