Prague Spring
Najbrt traditionally tortures non-articulate and intuitive artists and designers with the question “Why?” and today each design under his supervision must have a rationally explainable, verbally defendable reason, which largely disqualifies the formal games and trends reverberating around the designer community. It also helps him to be convincing about his designs to non-experts, who are not used to communicating through images. The conceptual nature of the studio’s designs was revealed in particular when Najbrt moved on to the position of a trainer. Neither the Prague logo nor OSTRAVA!!! are based on visual expression, but on a play with words. In a similar vein, the design for the 65th year of the Prague Spring festival by Petr Štěpán, where the transcription of Bedřich Smetana’s symphonic poem Vltava as “da daa da daa da” – working with a music composition as an interjection and simultaneously a visual of a festival in the conservative domain of classical music – hit the right measure of an acceptable, comical, catchy simplification into street vernacular and confirmed the studio’s tendency to expand the scope of what is possible within the mainstream.
2010–2013 Petr Štěpán
Production estimated up to 14 days, the possibility of printing sizes S to XL
price 400 CZK