51st Karlovy Vary International Film Festival
The visual identity of the 51st Karlovy Vary International Film Festival continued with the combination of typography and photographs of various festivalgoers that started with the 50th anniversary. We live at a time when very little happens without the presence of the camera and a lot happens just for the lens. It is a norm to aim at oneself with an apparatus and we have all become stylists of our very own media events: our joggings, our dog walks and our snacks. We want the deified celebrities to be lowered to our level, captured by the back door or while shopping, and we want us to be elevated to their status by taking a photo on the red carpet at a festival. With the help of the elegant style of paparazzi photos and the aesthetic of 1960s and 1970s newspapers and magazines, the visuals of the 51st KVIFF ridicule the obsession with celebrities, selfies and showing off in general. The photos cover people associated with KVIFF, members of the studio included, as well as selected personalities, „that certainly mean something in this era“. Probably only a handful of viewers played the thrilling who-is-who game, but it was not a coincidence that the people hiding in the posters were associated with the legacy of former president Václav Havel or included, for example, the star of a film about escaping the ghetto.
2016 Zuzana Lednická, Aleš Najbrt, Michal Nanoru
photo Václav Jirásek
Production estimated up to 14 days, the possibility of printing sizes S to XL
price 400 CZK
