13th Prague Short Films Festival

13th Prague Short Films Festival 400 CZK

36th Karlovy Vary International Film Festival

36th Karlovy Vary International Film Festival 400 CZK

37th Karlovy Vary International Film Festival

37th Karlovy Vary International Film Festival 400 CZK

45th Karlovy Vary International Film Festival

45th Karlovy Vary International Film Festival 400 CZK

49th Karlovy Vary International Film Festival

49th Karlovy Vary International Film Festival 400 CZK

51st Karlovy Vary International Film Festival

51st Karlovy Vary International Film Festival 400 CZK

52nd Karlovy Vary International Film Festival

52nd Karlovy Vary International Film Festival 400 CZK

53rd Karlovy Vary International Film Festival

53rd Karlovy Vary International Film Festival 400 CZK

89/68

89/68 400 CZK

Aleš Najbrt 1991–1995

Aleš Najbrt 1991–1995 400 CZK

Andy Warhol Company

Andy Warhol Company 400 CZK

BigMag

BigMag 400 CZK

Braník Pantomime Theatre

Braník Pantomime Theatre 400 CZK

City of Prague

City of Prague 400 CZK

Cosy Dens

Cosy Dens 400 CZK

Czech Alzheimer Society

Czech Alzheimer Society 400 CZK

Czech Philharmonic

Czech Philharmonic 400 CZK

DOX Centre for Contemporary Art

DOX Centre for Contemporary Art 400 CZK

Dynamo

Dynamo 400 CZK

Edmond Rostand: Cyrano

Edmond Rostand: Cyrano 400 CZK

Fototorst

Fototorst 400 CZK

It’s the Real Thing!

It’s the Real Thing! 400 CZK

Josef Koudelka: Invasion 68

Josef Koudelka: Invasion 68 400 CZK

Journeys to the Postmodern

Journeys to the Postmodern 400 CZK

Karel Brynda, Václav Havel: Mills

Karel Brynda, Václav Havel: Mills 400 CZK

Masaryk University

Masaryk University 400 CZK

Mecca

Mecca 400 CZK

Mirek Tabák: Stowaway

Mirek Tabák: Stowaway 400 CZK

mojemoje

mojemoje 400 CZK

National Gallery Prague

National Gallery Prague 400 CZK

Ostrava

Ostrava 400 CZK

Pavel Kosatík: Emil the Runner

Pavel Kosatík: Emil the Runner 400 CZK

Prague Crossroads

Prague Crossroads 400 CZK

Prague Spring

Prague Spring 400 CZK

Raut

Raut 400 CZK

Reflex

Reflex 400 CZK

reSITE

reSITE 400 CZK

Sideways

Sideways 400 CZK

Sklonar

Sklonar 400 CZK

Sofee and the Gang

Sofee and the Gang 400 CZK

Studio Najbrt Basics

Studio Najbrt Basics 400 CZK

Terminal Bar

Terminal Bar 400 CZK

The Prague Five

The Prague Five 400 CZK

The Smoke

The Smoke 400 CZK

The Stubborn

The Stubborn 400 CZK

The Velvet Underground: Reunion 15 6 1990

The Velvet Underground: Reunion 15 6 1990 400 CZK

Thomas & Ruhller

Thomas & Ruhller 400 CZK

Tomáš Kafka: The Visitor

Tomáš Kafka: The Visitor 400 CZK

Two Wheels and Enough

Two Wheels and Enough 400 CZK

Typo 9010: Czech digitized typefaces 1990–2010

Typo 9010: Czech digitized typefaces 1990–2010 400 CZK

Vertigo: Taj

Vertigo: Taj 400 CZK

Vltava: Best of!

Vltava: Best of! 400 CZK

Whisper

Whisper 400 CZK

William S. Burroughs, Allen Ginsberg: Queer / The Yage Letters

William S. Burroughs, Allen Ginsberg: Queer / The Yage Letters 400 CZK

William Shakespeare: Othello

William Shakespeare: Othello 400 CZK

Zdeněk Ziegler: For Eyes Only

Zdeněk Ziegler: For Eyes Only 400 CZK

life happiness surprise book

life happiness surprise book 700 CZK

Raut No.5 magazine

Raut No.5 magazine 700 CZK

big black bag

big black bag 1850 CZK

black toilet bag

black toilet bag 600 CZK

dotted toilet bag

dotted toilet bag 600 CZK

íá baby cap

íá baby cap 400 CZK

mini-bag black

mini-bag black 1000 CZK

mojemoje cap

mojemoje cap 400 CZK

mojemoje mug

mojemoje mug 200 CZK

podlong black bag

podlong black bag 1500 CZK

square black bag

square black bag 1500 CZK

sticky tape

sticky tape 140 CZK

toxique bag

toxique bag 180 CZK

toxique pirate women's t-shirt

toxique pirate women's t-shirt 400 CZK

toxique women's t-shirt

toxique women's t-shirt 400 CZK

bmw e28 t-shirt

bmw e28 t-shirt 450 CZK

caligraphical plate 1

caligraphical plate 1 1350 CZK

caligraphical plate 2

caligraphical plate 2 1350 CZK

caligraphical plate 3

caligraphical plate 3 1350 CZK

caligraphical plate 4

caligraphical plate 4 1350 CZK

caligraphical plate 5

caligraphical plate 5 1350 CZK

dotted plate 1

dotted plate 1 1350 CZK

dotted plate 2

dotted plate 2 1350 CZK

dotted plate 3

dotted plate 3 1350 CZK

dotted plate 4

dotted plate 4 1350 CZK

dotted plate 5

dotted plate 5 1350 CZK

mojemojemojemoje cap

mojemojemojemoje cap 400 CZK

racing stripe snowboard

racing stripe snowboard 18000 CZK

thomas & ruhller toys

thomas & ruhller toys 500 CZK

toxique Buttons

toxique Buttons 35 CZK

toxique outlet people CD

toxique outlet people CD 250 CZK

volvo 244 t-shirt

volvo 244 t-shirt 450 CZK

preview

mojemoje

Studio Najbrt is a family business. Although Lednická is not enjoying such media exposure as Najbrt, the scope of her tasks and her share in the decision-making at the studio, where she has been a co-owner since 2002, equal that of Najbrt’s. She created the mojemoje (minemine) label for the studio’s own production, but the name also signifies certain autonomy. In addition to bags, porcelain and snowboards with studio’s graphics, in 2006 Lednická demonstrated her attitude with a collection of clothing, the printing of which she possessively overrode with the screenprinted brand mojemoje. Approximately 60 T-shits, but also sweatshirts and jeans sold on the website came partly from second hands, partly from mass-produced lines of fashion chains. Assertive in its claim, the Duchamp-Abloh style gesture touching on the gray area of authorship and rights between reproduction and exceptionality in what is by nature serial design, foreshadowed Basics, too. “It was about appropriating these motives and turning the unified quality into an original again. The first to sell was a T-shirt with a horse – a girl, who likes horses, bought it,” Lednická remembers.

2006 Zuzana Lednická

Production estimated up to 14 days, the possibility of printing sizes S to XL

price 400 CZK