Cosy Dens
Posters for films by Jan Hřebejk exemplified the real Czech pop of the turn of the millennium. Cosy Dens and its poster embody the notional climax of the fascinating social consensus, safe anti-communism with forgiveness and the naïve, kind humour of the middle class that the entire nation seemed to have become at that particular point in the rising post-revolutionary curve. A similar cultivated standard was applied in the poster, where the producers took the liberty to presume, as never before and never after, that it would be understood by more than a million viewers, who would not be drawn to the cinema by the familiar faces of actors arranged in a dramatic relationship on a digitally rendered background illustrating the film setting, but by a simple object-sign representing a motif from the film and typeface evoking the twisted circumstances of the late 1960s, the period in which it was taking place. Najbrt made a perfect job using his ability to build a statement around a single, visually purified, elegant and commonly comprehensible sign using a finely crafted humorous reference to a familiar phenomenon in local culture.
1999 Aleš Najbrt, Zuzana Lednická
photo Adam Holý
Production estimated up to 14 days, the possibility of printing sizes S to XL
price 400 CZK
