National Gallery Prague
The visual style of a changing organisation is building on a logo that is based on the mission of the National Gallery as the space for presentation of loosely defined art. The logo defines the context for various types of content (image, text, video) within the assigned abbreviation NGP, creating a variable, but recognisable brand. Apart from that, the colours and visual style remain open to the maximum and diverse, same as the attitudes of artists, whom the most significant gallery institution in the country presents. In addition to consistent unification of communication of the gallery and visualization of its activities in the capital and beyond it, the best proof of progress is that the style has also carried through to the uniforms of the security service. Any connection with the film The Square is purely accidental.
2018–2019 Martin Vácha, Zuzana Lednická,
Andrea Vacovská
Production estimated up to 14 days, the possibility of printing sizes S to XL
price 400 CZK