It’s the Real Thing!
Najbrt learned caligraphy from his father first, later he continued at the Secondary Graphic School. And on an on he wrote. Roman, gothic and renaissance scripts, official documents, diplomas, presidential oaths… At the same time, he was getting to know the 20th century painting and similarly to many others in the failing economy, he looked to the ideal of the West concentrated in the irresistibly attractive marketing of the export articles – from logos of the tobacco and oil industry on F1 monopostos to the ideology of popular and consumer culture reflected in pop art and the image of abstract expressionism supported by the US government. In 1985, he calligraphed the Coca-Cola logo as a picture of a big dream. The Iron Curtain was being corroded by an energising combination of easily digestible sugar and exciting bubbles, a sweet symbol of the liberal tradition of 20th century western freedom, the icon of unbridled consumerism, commerce and pop. The real thing! He continued to create calligraphic music scores and expressive paintings of single letters, over time reduced to a cross and a circle until their formal voidance, followed by actual transfer to his own career of a designer.
1985 Aleš Najbrt
Production estimated up to 14 days, the possibility of printing sizes S to XL
price 400 CZK