49th Karlovy Vary International Film Festival
The familiar nature of the festival that needs no explanation any more, so that at least from the year 47, the visuals make do with only the order number, gave birth to yet another hero. A pig. The 49th design proved how little suffices to say a lot. It merged black-and-white typographic dignity, fit for a festival at that niveau, with disparaging humor and playfulness that Czech “backpacker” visitors had been waiting for since the year of Tros Sketos, but that was somehow strangely affable to Variety readers as well. It was a coincidence that Mel Gibson, at the time at the Hollywood blacklist for his colorful attitudes towards gays, Jews, women, and conspiracy theories, came to Karlovy Vary that year. The bet that festival-goers would embrace the motive and it would take on a life of its own turned into lines at the merchandising booths as long as those for Finnish movies. The piglet became a household animal. Oink.
2014 Marek Pistora
Production estimated up to 14 days, the possibility of printing sizes S to XL
price 400 CZK