Czech Alzheimer Society
The collages of everyday things at the center of the visual style point to unusual situations, which, however, are far too common for many patients with Alzheimer’s disease. A shattered world, in which links embraced decades ago have ceased to exist, brings to mind the works of the interwar avant-gardes. And with them the thin line between creativity and disease, but also the aging and fading of once revolutionary concepts. The washed-out effect is supported by the use of only two colors that help the non-profit organization reduce the printing costs. The logo with “a”,
meaning “and” in Czech, both a conjunction and the initial of the name of dr. Alois Alzheimer, makes for a sentence that the speaker starts, but suddenly loses his way with the words. In Czech, it forms the basis for the slogan “Do not forget to…”, which is used at events such as The Week of Memory, An Unforgettable Evening or The Gerontology Days. The notebook for exercising memory and other cognitive functions became The Most Beautiful Czech Book of the Year 2015 in the category of Textbooks for Schools of All Levels and other didactic aids.
2014–2019 Zuzana Lednická, Andrea Vacovská,
Anna Divišová, František Polák
Production estimated up to 14 days, the possibility of printing sizes S to XL
price 400 CZK