Reflex
In 1989, the 27-year-old Najbrt had already finished school and military service and nothing seemed to be a problem. A life-long fan of magazine as a concentrated expression of the zeitgeist and a peek into the future, he accepted the offer to join the emerging Reflex magazine as an art director. The staff saw a chance to create a magazine as an exciting melange of themes and approaches until then untouchable both by the puritan Leninism and the intellectual, visually archaic samizdat. Sexuality, esotericism, ecology or racism, sprang up here as everywhere else, but Reflex immediately commanded attention by work with the dramatic image and the best of Najbrt’s playfulness and typographic accent reinforced by the (hand-made) forcefulness of black surfaces. The logo of the weekly, which has worked unchanged to this day, as well as the basic principles of the layout were inspired, apart from the designer’s own past, by Neville Brody’s then 10-year-old graphic design for the British magazine The Face. The magazine experienced a second famous era in 2001–2008 under the art direction of Marek Pistora.
1990–1993 Aleš Najbrt
photo Libor Hajský
Production estimated up to 14 days, the possibility of printing sizes S to XL
price 400 CZK