Mecca
In the 1990s Czech Republic, design epitomised the penetration of western values into the grey post-Soviet society, including consumerism, personal freedoms and all of the things that are part and parcel of liberal democracy. It was supposed to bring not only the repainting of the flaking facades, but also a deep generational rejuvenation of the “old structures” and “a return to Europe”. To pursue design meant to dump the past and accelerate history. The design for the Dynamo restaurant, the urban fairytale Whisper and the affiliated band Colorfactory or the Terminal Bar became the pop side of the then Prague independent scene ogling London. With its post-industrial nature, the visual style of Mecca, a pioneer not only as one of the first completed concepts of purely a dance club and a restaurant for connoisseurs, but also one of the first makeovers of factory premises in Holešovice, offered Najbrt an opportunity to return from the plastic roundness to sharply constructed shapes.
1998 Aleš Najbrt, Zuzana Lednická
Production estimated up to 14 days, the possibility of printing sizes S to XL
price 400 CZK